the fine print: the forty percent off coupon will be emailed to all unlimited riders on 10.14.19 | promotion can be redeemed one time between 10.15.19 - 10.31.19 | must be an active unlimited rider at time of purchase. currently enrolled monthly unlimited riders will automatically be eligible for promotion. coupon can be used on any one transaction in shop on a combination of ride packages, shoes and retail. can not apply to the monthly unlimited but can be used on ride packages. the october unlimited discount can not be used on gift cards.